Type 7

Link to /collections/key-collection

The daily magazine for those who are driven. Powered by Porsche.

The daily magazine for those who are driven. Powered by Porsche.

The daily magazine for those who are driven. Powered by Porsche.

The daily magazine for those who are driven. Powered by Porsche.

Dune Basher

Look to the deserts of the UAE and you can expect to see a sea of Land Cruisers and F150 Raptors in various states of tune. On the right day...
Read More
Dune Basher

The Tailor’s Porsches

Sheng-Hao Lee’s passion for Porsches began with his 991 GTS. It was his first car, a love at first sight, and a reward for years of dedication and hard work....
Read More
The Tailor’s Porsches

Upcycled

“Although the 993 wasn’t my preferred generation, the car was built exactly to my liking, and I was in awe of its beauty.”
Read More
Upcycled

Featherweight

When building a replica of an original 911R, there really aren’t any shortcuts. The 20 originals were cars defined by their painstaking attention to detail. They weren’t adorned with a...
Read More
Featherweight

The Workhorse Porsche

“The Cayman was an impulsive purchase” said Andre as we drove through the West Sussex countryside. “The ultimate goal is a Carrera GT, so I’ve included a touch in the...
Read More
The Workhorse Porsche

Generation Gap

“The two cars play very different roles in my garage. The GT3RS is modern, bigger and insanely capable, a precision tool that’s more at home on the track (or on...
Read More
Generation Gap

Family Affair

Tucked away in a garage inspired by traditional Lower Silesian architecture, you’ll find a treasure trove: ten Porsches, around fifty scale models, and just above them, a cozy guest apartment...
Read More
Family Affair

993 Fever

What do you think the Creative Director of Youtube’s Creative Studio drives? We caught up with David Bruno in Windsor earlier this year - a man with a self-diagnosed “serious...
Read More
993 Fever

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Films

The Silver Coast

The Silver Coast

For Olivier Saint-Jours, Marketing Director at Eastpak and one of the co-founders of France's RIDE ANYWAYS collective, his home on the untamed western shores of France offers a peace that couldn't be found in his earliest...Watch Film
Benedict Radcliffe

Benedict Radcliffe

  For Benedict Radcliffe, art is the process, no matter how hard it is. An artist and fabricator, based in London, Radcliffe initially began training as a teacher, then an architect, before forging his own path;...Watch Film
TWELV.

TWELV.

The founder of Tokyo’s most avant-garde sake bar and a pillar of the city’s Porsche community, ‘Taca’ has found a purpose in founding connections and focusing on originality through respectfully merging old and new worlds. We...Watch Film
LOOPWHEELER

LOOPWHEELER

Using historic Tsuriamiki machines, the brand, led by founder Satoshi Suzuki, has created exquisitely refined cotton apparel in a process that cannot be replicated by modern, faster machinery.  To celebrate the launch of Sevenwheeler, a collaboration...Watch Film
TJ Parker

TJ Parker

Entrepreneur and investor TJ Parker’s calm and casual demeanor was forged, paradoxically, through intense pressure and high stakes experiences. He nurtured a startup company through several “near death experiences” until he sold it to Amazon in...Watch Film
Ornamental Conifer

Ornamental Conifer

From his studio space at Race Service in Los Angeles, artist Nico Sclater, better known as Ornamental Conifer, is building an empire of positivity through his instantly recognisable works that merge pop colour with dazzling geometric...Watch Film

Explore Films

Explore Films

Explore Films

Explore Films

Explore Films

Explore Films

Explore Films

Explore Films

Shop

Books

Clothing

Accessories

Explore Shop

Explore Shop

Explore Shop

Explore Shop

Explore Shop

Explore Shop

Explore Shop

Explore Shop