Type 7 | The daily magazine for those who are driven

Link to /collections/key-collection

The daily magazine for those who are driven. Powered by Porsche.

The daily magazine for those who are driven. Powered by Porsche.

The daily magazine for those who are driven. Powered by Porsche.

The daily magazine for those who are driven. Powered by Porsche.

Noise Machine

Sepia brown paint, Fuchs wheels and original sugar scoop headlights, it’s hard to imagine a more honest west-coast spec for Ian Longwell’s longhood 911. A drummer and music producer by...
Read More
Noise Machine

The Real Forza Horizon in Tokyo

15 years ago, Yuki rescued an almost completely standard 1981 930 Turbo. This empty, rolling chassis, had no engine or transmission, which made it the perfect subject for Yuki-san to...
Read More
The Real Forza Horizon in Tokyo

Barcelona Dreaming

Barcelona is a difficult city to drive a car like this in, but when the right moment comes there isn’t anywhere like it.
Read More
Barcelona Dreaming

Cream Dream

Built in just four months, Eddie Chan’s 993 skirts the perfect line between OEM and tuner shop special. If it weren’t for the wheels, we could be reasonably convinced that...
Read More
Cream Dream

Uncommon Thread

There are three P’s which turn on Porsche enthusiasts more than any others: Pasha, Pepita and Pinstripe.
Read More
Uncommon Thread

Plática 2026

Roughly 20 911R models were made from 1966 to ‘67... and nearly one fourth of them recently met up a limestone quarry in East Tennessee.
Read More
Plática 2026

Culture Shock

Whether you’re a flat-six, inline-six or vee-eight enthusiast, you’ll have heard tales of Japan’s infamous street racers throughout the 1990s. Some are more revered than others, but there were numerous...
Read More
Culture Shock

Reconstructed

Smirk , the owner of Goopi.co doesn’t see his label as a simple clothing brand. Instead, he views it as “a system of thinking” that uses garments and machines as...
Read More
Reconstructed

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Explore Stories

Films

Andy Cruz

Andy Cruz

The legendary design studio House Industries began with the sale of a Porsche 944 Turbo. Now responsible for some of the most recognisable fonts of the last quarter-century and a frequent collaborator with Type 7, co-founder...Watch Film
The Silver Coast

The Silver Coast

For Olivier Saint-Jours, Marketing Director at Eastpak and one of the co-founders of France's RIDE ANYWAYS collective, his home on the untamed western shores of France offers a peace that couldn't be found in his earliest...Watch Film
Benedict Radcliffe

Benedict Radcliffe

  For Benedict Radcliffe, art is the process, no matter how hard it is. An artist and fabricator, based in London, Radcliffe initially began training as a teacher, then an architect, before forging his own path;...Watch Film
TWELV.

TWELV.

The founder of Tokyo’s most avant-garde sake bar and a pillar of the city’s Porsche community, ‘Taca’ has found a purpose in founding connections and focusing on originality through respectfully merging old and new worlds. We...Watch Film
LOOPWHEELER

LOOPWHEELER

Using historic Tsuriamiki machines, the brand, led by founder Satoshi Suzuki, has created exquisitely refined cotton apparel in a process that cannot be replicated by modern, faster machinery.  To celebrate the launch of Sevenwheeler, a collaboration...Watch Film
TJ Parker

TJ Parker

Entrepreneur and investor TJ Parker’s calm and casual demeanor was forged, paradoxically, through intense pressure and high stakes experiences. He nurtured a startup company through several “near death experiences” until he sold it to Amazon in...Watch Film

Explore Films

Explore Films

Explore Films

Explore Films

Explore Films

Explore Films

Explore Films

Explore Films

Shop

Books

Clothing

Accessories

Explore Shop

Explore Shop

Explore Shop

Explore Shop

Explore Shop

Explore Shop

Explore Shop

Explore Shop